1. Who created what is birth?
Theo IBM, Generative AI (Artificial intelligence) are deep models capable of creating high quality content as text, Images and many other types of content based on training. Therefore, Different from AI, Whoever creates birth does not only stop at performing pre -programmed tasks but also has the ability to learn and reuse training data to solve new problems in an innovative way.. For example, Whoever creates students can learn from English vocabulary and compose poetry from those words itself.

McKinsey Project that who generates can bring a huge source of revenue 2.600 arrive 4.400 billion USD for the global economy each year. This great potential opens up great opportunities for countries, Including Vietnam in the application and autonomy who created to promote economic and social growth.
2. Why self -control is the "golden opportunity" for business growth?
2.1. Opportunity to shorten the gap with the world
Visible, The wave of the creation is strongly booming globally with the participation of leading technology powers. Trong vòng 10 last year, Countries like America, China, Japan, South Korea has constantly invested and developed this field, Create great steps.
Typically the appearance of chatgpt developed by Openai in the month 11 last year, Mark a new turning point in AI technology. Following this success, Other major technology corporations also quickly launched their own products, Like Google Gemini, Earn Bat of Baidu, Hunyuan of Tencent, Hyperclovax of Naver, v.v.

Despite missing the previous scientific and technological revolutions, But in the field of AI, Vietnam has absolutely a breakthrough chance. Owning a team of top AI experts is no less than international experts, Vietnam can quickly absorb and apply the most advanced technology. Therefore, From the national perspective, Anyone who creates birth can be considered a "strategic weapon" to enhance the competitive advantage of Vietnamese technology.
Specifically, Different from anyone traditional requires great resources, Whoever creates can apply to all business scale, Helps change data quickly and bring outstanding efficiency, expressed through three main aspects:
- Enhance technology autonomy: Businesses no longer depend on AI suppliers, From there ensure network security, Protect sensitive data and freely create AI solutions that suit your own strategy.
- Promote business activities: Generative AI opens up limitless potential for process automation, Optimize operating efficiency, increase productivity and create breakthrough customer experiences.
- Expand multi-industry applications: The flexibility of generative AI allows it to be applied to all fields, from production, retail, finance to health, giáo dục, v.v.
Besides, Generative AI autonomy not only brings economic benefits but also plays an important role in preserving and promoting Vietnam's cultural identity from a national perspective.. Thanks to the ability to process natural language and understand local culture, Anyone who creates birth can compose poetry, Write a movie script, composer, Innovating advertising content, etc. in Vietnamese style and language, Help people access information easily and closer. Anyone can be used to digitize cultural heritage, restoring artwork, Translation of ancient documents,. v.v, contribute to preserving and spreading the valuable cultural values of the nation.

2.2. Master core technology
Core technology autonomy can promote business activities and protect important data. Specifically, Businesses will no longer depend on AI suppliers, From there ensure network security, Protect sensitive data and freely create AI solutions that suit your own strategy. Anyone who creates birth also opens the infinite potential for the automation of the process, Optimize operating efficiency, increase productivity and create breakthrough customer experiences.

Simultaneously, Anyone who creates birth can apply widely multi -industry in both width and depth instead of answering according to the installed operations or orders in advance.. Compared to traditional AI solutions, Generative AI excels in its capabilities:
- Natural interaction: Like humans, Generative AI can understand natural language, Fluent communication and personalized customer support, thereby improving customer satisfaction and engagement.
- Smart consulting: Generative AI can analyze data, Make appropriate sales proposals, even consulting on building new business models and products.
- Propose new business models and products: Analyze market data, customer trends, and development potential to make creative suggestions on new business models and products, helps businesses increase their competitive advantage and stay ahead of the market.
2.3. Applicability at any scale
Traditional AI is usually only applied within corporations, Large companies require high financial and technical resources. However, Generative AI breaks down these barriers and enables adoption at any scale, specifically:
- Generative AI possesses a high ability to learn and adapt, Can be customized to suit many different industries and fields of activity.
- Generative AI easily converts information data from raw to useful quickly and easily.
- Generative AI is more accessible than traditional AI because it is offered as a service, allowing all businesses to easily exploit.

3. Opportunities and challenges in creating AI autonomy
3.1. Opportunity
Vietnam is making a strong mark on the world AI map with great strides in developing and applying this technology.. Day 26/1/2021, National strategy on research, AI development and application up to five 2030 has been issued, making Vietnam one of them 60 The country owns the national AI strategy.
Vietnam's Global AI Readiness Index currently ranks 59/193 country/territory, shows great potential in this field. According to Statista's forecast, Vietnam's AI market will grow at an impressive rate 19,51% in phase 2023 – 2030, reach close value 2 billion USD by year 2030.
Vietnam's digital economy is also on a strong growth path, with speed 10% per year, expected to reach more 200 billion USD by year 2045. The Government has set out a clear digital economic development strategy, set the goal of increasing the proportion of the digital economy 30% GDP in year 2030. This is a huge opportunity for Vietnamese businesses, especially in the field of generative AI.
Besides, AI human resources are also interested in development. The AI and data science industry registration code has been open since 2019 2022, Many universities have specialized training in AI such as Hanoi Polytechnic University, University of Information Technology – National University of Ho Chi Minh City. Ho Chi Minh, v.v.
With the consensus of the government, business and academic communities, AI Vietnam promises to make a strong breakthrough in the future, contributing to promoting socio-economic development and bringing Vietnam to a high position on the world AI map.
3.2. Challenge
Besides the great benefits, The application of generative AI also poses some challenges that businesses need to consider carefully before implementing.
Thứ nhất, on investment and operating costs. The use of generative AI, especially AI services like services (SaaS), requires businesses to invest in initial costs and ongoing maintenance costs for using the service, Includes service level agreement, maintenance and updates.
Thứ hai, about the ability to integrate AI into business processes. Integrating generative AI into your existing business processes can be difficult due to cultural differences., technological processes and systems.
Thứ ba, about legal and policy barriers. The application of generative AI may encounter legal and policy issues related to data security, intellectual property rights and accountability.
Wednesday, Limited database and technology infrastructure. The development and application of effective generative AI depends on abundant and high-quality data sources. However, Shared database storage in Vietnam is still limited, Data sources are still scattered and lacking connection, Share effectively. Besides, Technology infrastructure in Vietnam also needs to be improved to meet the large and complex data processing needs of generative AI..
4. How can Vietnamese businesses optimize business efficiency with generative AI??
Unlocking the power of generative AI does not follow a single formula but depends on the nature of each business, competitors, as well as their core mission and purpose. Businesses need to remember the steps below to open their "own path" with generative AI:
Step 1: Determine the purpose of using generative AI: replace or enhance existing skills?
Businesses can classify uses when integrating AI based on two criteria: AI's role in replacing or enhancing existing employee skills.
When AI is used to support and supplement employee skills, Businesses need to invest in training programs, Appropriate feedback mechanisms and performance measurement systems. For example, Elevator manufacturer KONE uses IoT sensors to predict maintenance needs, requires a feedback mechanism to help technicians update the actual situation and adjust KPIs and training programs.
Opposite, when AI completely replaces certain skills, Businesses need to build a comprehensive strategy focusing on organizational development thinking, career transition support and contingency planning. The Swiss AutoBus project using self-driving buses to replace drivers is a typical example. Therefore, to be successful, Employees need to adapt to technological change, and businesses need to have contingency plans for unforeseen disruptions, such as equipping a human backup driver.

Choosing the right AI integration method depends on many factors such as business goals, nature of work, adaptability of employees and financial resources of the enterprise. Businesses need to carefully evaluate these factors before making a decision.
Step 2: Subjects using generative AI: internal or customer-facing?
The second criterion in applying AI – internal or customer-oriented AI – also requires a different approach. Specifically:
- Đối với AI hướng đến khách hàng: Doanh nghiệp cần tiên phong trong nghiên cứu AI, tập trung vào thiết kế lấy người dùng làm trung tâm và thấu hiểu nhu cầu khách hàng. Ví dụ điển hình là Tesla trong việc phát triển xe tự lái khi đi đầu trong đổi mới AI, ưu tiên thiết kế lấy người dùng làm trung tâm và định vị sản phẩm chiến lược trên thị trường.
- Đối với AI nội bộ: The focus will change. Businesses need to focus on process optimization, improve operational efficiency and reduce costs. The ability to adapt to change and a culture of innovation becomes important. Businesses need to build a working environment that encourages creativity, learn and experiment.

No matter which direction you choose, Businesses also need to have clear strategies and appropriate investments. Incorporating AI effectively can help businesses achieve their business goals and create a competitive advantage in an increasingly competitive market..
Step 3: Build your own generative AI integration process
And finally, AI adoption does not have a one-size-fits-all pattern for all organizations. Instead, The integration process needs to be flexibly adjusted based on specific business goals, AI's role in supporting or replacing humans, and AI application focus areas.
The key point lies in building an AI model that is suitable for data and Vietnamese cultural characteristics. These "purely Vietnamese" models will help solve problems such as response accuracy, market suitability, Optimize deployment costs and ensure data security.
Conclude
In short, Generative AI autonomy opens up "golden opportunities" to strongly promote business growth. Grasping and effectively applying this technology will bring great competitive advantage, Help Vietnamese businesses optimize processes, Improve operational efficiency and increase customer experience. However, to exploit the full potential of generative AI, Businesses need to build a systematic strategy, Invest in appropriate resources and cooperate with reputable partners.
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