
Artificial intelligence (AI) Experiencing a revolution, in there, Genes (Generative AI – temporary translation: Artificial intelligence) is emerging as an important turning point. This is a hot topic, is changing the way we work, học tập, entertainment and artistic creation.
As reported by Bloomberg Intelligence, GenAI market is expected to grow from 40 billion USD by year 2022 go up 1.300 billion USD in 2032, with an expected compound annual growth rate 42%.
Facing the wave of artificial intelligence technology, What can Vietnamese businesses take advantage of to thrive?, grow rapidly? The article below will answer the above questions and provide useful tools for your business!
1. What is generative artificial intelligence??
Generative AI is artificial intelligence capable of generating completely new content in various formats such as text, image, video, Audio and computer code are based on sample documents that artificial intelligence learns from available data.
Although artificial intelligence has been around for decades in many virtual assistant platforms, but thanks to the development of neural networks and large language models, AI does not stop at synthesizing and extracting information, which has the ability to identify patterns and make predictions to create completely new products, v.v.,

2. Benefits of generative artificial intelligence in business operations
With the ability to continuously "self-study" and "create" artificial intelligence, This tool has unlimited business support capabilities. Below are some popular applications of generative AI to optimize business operations.
Business and marketing
With generative AI, communications department, Marketing businesses can optimize work performance and the number of employees easily thanks to the content creation capabilities of this tool.. Create products in many different formats, Generative AI can write advertising articles, photo creation, create audio clips,…

For marketing and customer care activities, thanks to the generative artificial intelligence integrated into chatbots, callbot, Businesses can advise, Respond or resolve customer complaints 24/7, Flexible content, natural like real people. Since, Conversion efficiency is improved, contributes to increasing overall revenue.
With a team of experienced engineers, Bizgpt has successfully developed the BizGPT solution, become a free virtual assistant creation platform, automatic, only 1 minute, for all Vietnamese businesses. since, Businesses that create and manage chatbots, Callbots operate independently without human involvement in most cases.
Besides generative AI, technologies such as Natural Language Processing (NLP), Analyzing opinions (Sentiment Analysis),…included to help create natural call script flows with human-like response speed and intonation, Helps optimize business and marketing activities of the enterprise.
Human resources and administration
Theo Latest report Microsoft's Job Trends Index, come 78% People surveyed in the Asia-Pacific region said they are willing to apply AI to reduce their current workload., 83% People are comfortable using AI for tasks that go beyond paperwork.
It doesn't just stop at the need to handle administrative documents, According to a survey by the SHRM Association of Human Resource Management, 88% Multinational companies are applying generative artificial intelligence software in human resource management, especially the recruitment function.

For example, If your company receives it 10.000 hồ sơ ứng viên, Applications that integrate artificial intelligence can quickly scan and evaluate both 10.000 This profile is intended to be selected 100 best candidate profile, Offer development paths suitable for each individual to make the most of the company's human resources.
3. How to start applying generative artificial intelligence?
To apply artificial intelligence effectively, Businesses need meticulous preparation, clear and effective business development strategy to create the best profit source. Below are some basic preparation steps businesses need to take before applying this advanced technology:
Step 1: Identify business opportunities
Đầu tiên, You need to identify the specific areas or applications where you want to apply generative AI. Maybe a chatbot, Callbot supports creating media content, product development, and many other purposes. Besides, If you develop an AI product from A-Z specifically for your business, It is necessary to pay attention to the cost of high-quality engineering human resources.
Step 2: Get ready for new technology
Đầu tiên, Businesses need to build internal human resources to operate and use generative artificial intelligence tools. Meanwhile, Businesses also need to collect and standardize data to use for training their business's generative AI models in addition to large data sources on the Internet..
Special, Don't forget to invest in technology infrastructure to ensure you have a server system, appropriate storage and compute resources in generative AI deployments. In countries with developed technology sectors, Large-scale generative AI models with up to tens of millions of parameters, requires huge infrastructure. This is considered a difficult problem for many Vietnamese businesses.
Step 3: Develop a plan for responsible use of AI
Make sure that the use of generative AI is done properly and does not harm communities or individuals. The essence of this technology is to create new content based on available parameters. So, upon receiving the product, Users need to check carefully to avoid copyright issues or misuse of incorrect information.
Besides, to use generative artificial intelligence tools effectively, Enterprises need to prepare training courses for employees periodically. Currently, Courses using generative AI are also continuously opened, Support users to fully utilize the power of technology. Enterprise personnel can also refer to it to increase their own usability.
Conclude
Generative artificial intelligence has brought about major changes in the way businesses around the world operate. Along with the general development process of the world, các doanh nghiệp có thể cân nhắc ứng dụng công nghệ này để nâng cao năng suất và tối ưu hoá bộ máy nhân sự. Song hành với đó, việc đào tạo nhân sự chất lượng cao để điều phối các hệ thống công nghệ cũng đống vai trò vô cùng quan trọng vào tiến trình phát triển chung của toàn doanh nghiệp.
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